Here are 10 Key Questions to help identify needs, wants, and aspirations for designing, improving, or commercializing your physical product:

  1. Market Demand: What problem does your product solve, and how urgent is the need for a solution?

  2. Competitive Edge: How does your product differentiate itself from competitors in function, design, or pricing?

  3. Target Audience: Who is your ideal customer, and what are their key pain points or desires?

  4. Feasibility & Costs: Do you have the technical and financial resources to develop and produce this product efficiently?

  5. Prototyping & Testing: Have you created a prototype and gathered user feedback to refine the product?

  6. Profitability & Pricing: What is your pricing strategy, and how does it align with cost, perceived value, and market expectations?

  7. Marketing & Distribution: How will you introduce and distribute the product to reach your target audience effectively?

  8. Sustainability & Longevity: How does your product align with sustainable practices or long-term business goals?

  9. Scalability & Adaptation: Can your product be easily adapted, improved, or expanded into a product line in the future?

  10. Risk & Resilience: What potential risks could impact your product’s success, and how will you mitigate them?

Please Answer all the Questions below to get Your Product Innovation Score:

Self-Evaluation Exercise

Self-Evaluation Exercise

1. I clearly understand the specific problem my product solves and the urgency of the solution.

2. My product is distinctly differentiated from competitors in function, design, or pricing.

3. I have identified my ideal customer and understand their key pain points or desires.

4. I have the necessary technical and financial resources to develop and produce this product efficiently.

5. I have created a prototype and gathered user feedback to refine the product.

6. My pricing strategy aligns well with costs, perceived value, and market expectations.

7. I have a clear and effective plan to introduce and distribute the product to my target audience.

8. My product aligns with sustainable practices and supports long-term business goals.

9. My product can be easily adapted, improved, or expanded into a product line in the future.

10. I have identified potential risks that could impact my product’s success and have strategies to mitigate them.